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Why Does It Matter To Your Business?
There are many offline business owners who realize that advertising online is crucial to their business’ success in today’s economy and competition. Quite a few of these business owners create business pages on FaceBook, Twitter, Google + or LinkedIn. However, due to time constraints or lack of resources to hire a junior copywriter, these owners abandon their newly created business pages in a matter of months, or they update them but not as often as they know they should in order to get the full benefit of having a consistent interaction with their current and potential clients.
Social media use has exploded in the last five years and research shows that it will be extremely important for businesses nationwide in the next five years at least. Use of social media affects search engine rankings, or a person can treat a social medium as a search tool itself. People decide which restaurants to choose for dinner, which dentist, chiropractor, or family practitioner to get care from, or where to buy “stuff” based on other people’s opinions posted on social media sites.
As more and more people are starting to recognize the tremendous impact of social media on our daily decision making, it is important that you as a business owner treat your business social media pages as powerful tools to promote your business or practice and to show that you are a living business that interacts with its clients or patients in an engaging and professional way. Investing in professional social media management today will bring you more revenue from your existing clients and more new clients as more and more people discover the uniqueness and excellence of your service based on great recommendations and widely shared social content.
Recent studies have shown that 97% of customers search for local businesses online, therefore it is in your best interest to make yourself and your business easy to find online through various channels. 73% of consumers go online to search for discounts or promotions; 79 % of small businesses gain a quarter of their new customers through social media; 60% of generation Y consumers use social media when deciding on places when going out. Are you currently leaving money on the table by not taking full advantage of social media when marketing your business locally?
To help you see the explosion of social media use in recent years, just compare the following numbers: the number of people using smart phones has increased from 18.9 million in 2008 to 106.7 million in 2012. There were 90 million Facebook accounts in 2008 as compared to 901 million in 2012; and less than 1 million Twitter accounts in 2008 up to 300 million in 2012 (tweets per day increased to 140 million in 2012 from 1.1 million in 2008). 46% of customers rely on social media when deciding to purchase.
We recognize that keeping several social profiles consistently updated is time-consuming. This is where we come in! We will find content that is relevant to your business and post it on your social platforms 2 times a day 7 days a week. We promote variety by posting different content in AM and PM. Call us at (315) 372-1797 for more information, or simply subscribe below and we will contact you via the email you provide upon subscribing.
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Your clients expect you to be out there and interact with them. 72% of consumers say they are more likely to use social media friendly businesses and 72% trust online reviews as much as personal recommendations. Don’t let your competitor with greatly managed social presence take potential clients or patients away from you!
How will my business benefit from having a strong social media presence?
- You will be able to build relationships and influence your audience’s choices
- Increase of old customers’ loyalty
- Increase of revenue per client
- You will be in front of your clients’ eyes as they see your engaging social content several times a day.
- Current clients and followers will share your content with their friends and loved ones on their social pages (viral effect).
- They will also recommend you to the people they know.
- More people will know about your business today compared to yesterday.
- Traffic increase and brand awareness
- A cheap way to gather market intelligence
- Your business will gain new customers
Below are some common mistakes made by business owners with regards to social media. See if your current approach fits in one or more of these categories. If the answer to any of these is ‘yes’, then you’ve come to the right place, because we will solve this!
- Lack of participation
- Incomplete profile
- Inconsistent or inappropriate activity.
Result: no social presence=no engagement between the business and its clients=no influence, no growth in client loyalty, no increase in revenue per client, fewer recommendations, no brand awareness, no traffic increase, NO GROWTH! Makes sense, doesn’t it?
Some think (erroneously) that social media do not influence their market or consumers. We have heard of concerns that social media are used only by young people. This is a myth. Just take a look at these numbers: 83% in the age group of 18-29, 77% of 30-49-year olds, 52% of 50-64-year olds, and 32 % of people age 65 and above, use social media today!
Many businesses get overwhelmed with the amount of social media networks existing today and growing. You really don’t need to be on all of them. Depending on your business, two or three will do the job for you. To strategize in a smart way, it makes sense to simply go where your customers are, right? For example, depending on your type of business, you may do exceptionally well on Facebook, or if you are a more corporate type of business LinkedIn may be the more appropriate platform for your marketing purposes. We will help you chose the right places to promote your business most efficiently!
A common misconception exists that social media are an opportunity for free marketing and that using these platforms should generate immediate results to be worth the effort. While it is true that there is plenty that you can do without investing in advertising on a social network, the smartest businesses realize that marketing on such networks is not free if they are to have an effective marketing campaign. Effective campaigns require that you invest both time and money. Smart businesses dedicate part of their budget to social media activity and get excellent rewards for doing so. With regards to immediate results, you can have quick response from people on your social network page, but when it comes to the long term benefit to and growth of your business, your best option is to commit to turning your social media platforms into assets by managing them strategically to optimize the growth of your business. It takes time just as any other marketing strategy, depending on the type of business you have.
Businesses that are crushing it with social media updates
Where do we start listing the businesses that are now crushing it on the market with our social media services?
- Family restaurant, High end restaurant, Fast dining restaurant, Pub, Bar, Club promoter, Nightclub, Specialty brewer, Winemaker, Event organizer
- Dentist, Chiropractor, General Physician, Family practitioner, Cosmetic medicine. Weight loss center, Dermatologist, Psychologist, Pediatrician
- Massage studio, Makeup studio, Skin specialist, Nail salon, Waxing salon, Spa, Hair studio, Salon, Beauty parlor
- Home repair, Real estate agent, Mortgage broker, Contractor, Plumber, Interior design service, Roofer, AC/Heating service, Landscaper, Water service
Keep in mind that these are just a few examples of businesses out there that have taken full advantage of social media to promote their services and gain new clients. If you own one or more of the above types of business and are starting to realize the importance of social media updates by now, simply subscribe for a free consultation below! We will make sure that you give your followers the message that you are a living and breathing business that strives for consistent engagement with its audience. Conveying this message is essential to your success and the growth of your business! With our service on your side, you will be able to free more time to focus on your business!
Don’t get ignored: let the professionals manage your social media platforms and help you bring your business goals to full realization! There is no time like the present to create and increase social media presence!